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It's the spooky season, and we're going to talk about something that scares some business owners: getting started on social media to showcase their company. Every business owner knows they have to market their products or services, and with today's digital landscape, the options are truly limitless. However, one of the easiest ways to get started is with social media marketing. You may wonder where you can even begin. Facebook? X? Instagram? LinkedIn? TikTok? YouTube? What ar

Within the last few months (really just a few weeks), Instagram (the ultra-popular image and video-sharing social media platform) has...